Effective Date: May 24, 2023
Iron and Earth is committed to safeguarding the personal information entrusted to us by our users. This policy outlines the principles and practices we follow in protecting your Personal Information.
Table of contents
- Scope of this policy
- How we collect your information
- Purpose for collecting your Personal information and how we use it
- How we disclose your Personal Information
- How to access and update your Personal Information
- Deleting your Personal Information and unsubscribing from newsletters
- How we safeguard your Personal information
- Changes to this Policy
- Contact us
1. Scope of this policy
For the purposes of this policy, “Personal Information” is information that can be used to identify a particular individual (for example, name and phone number) and information about an individual.
2. How we collect your information
We collect Personal Information directly from you, automatically through the use of our services and from third-party tools.
Personal Information we collect directly from you
When you sign up on our website, we obtain consent before we collect Personal Information from you. This information includes, but is not limited to your name, email address, telephone number and current industry. Some of this information is mandatory, however, other information is completely voluntary. It is important to note that providing less information might limit your ability to access all our website’s features.
We collect, store, and use the personal data relating to any transactions carried out between you and Iron & Earth, such as creating an account, signing a campaign petition, making a donation, subscribing to our website services, email notifications and/or newsletters; and any other information that you choose to send to us.
Information collected automatically
Cookies: these are small text files containing alphanumeric characters that websites store on visitors’ web browsers, to help personalise your online experience. The main purpose of a cookie is to tell the web server that you have returned to a specific page, so you do not need to re-enter your Personal Information or preferences. Our website’s cookies do not and cannot infiltrate your device’s hard drive to collect any information stored on the drive.
You can set your web browser to refuse all cookies or to indicate when a cookie is being sent. It is important to note that some features of our services may not function properly if the ability to accept cookies is disabled.
Flash cookies: Local stored objects (or Flash cookies) are a type of cookie that can be used by some of our website's features to gather and store data about your preferences and online navigation to, from, and within our website. The same browser settings that control browser cookies do not apply to flash cookies.
Pixel tracking: We may employ "pixel tracking" on our website. This includes the usage of pixel tags, which are little pieces of computer code that are invisible to the user. Pixel tracking gathers general and detailed usage statistics as well as assesses the effectiveness of advertisements. An invisible tag known as a "pixel tag" is used on specific web pages to track a specific user's behaviour. To better match our products, services, and other offerings with your interests and requirements, we may access these pixel tags to identify activity and interests.
Web beacons: Web beacons, often referred to as clear gifs, pixel tags, or single-pixel gifs, may be present on the pages of our website and in emails. We are able to track the number of users who have accessed a specific page or opened an email using these little electronic files, as well as compile relevant website usage data.
GIF: We may use clear GIFs, which are extremely small images, to track user behaviour and gather information on who opens our emails.
Information collected from third-party sources
In addition to the information collection methods listed above, we also use other tools such as Google Analytics to help us understand how visitors use our website. Google Analytics collects the following information, number of users, session statistics, approximate geolocation and browser and device information.
3. Purpose for collecting your Personal Information and how we use it
We use your Personal Information only for the purpose for which it is collected. We collect your information for the following reasons.
Communicate with you
We may use Personal Information collected such as your email address to make you aware of activities in the industry, job opportunities, trainings, updates and invites to events.
You may stop receiving these emails at any time by unsubscribing.
Internal data analytics
We anonymously analyze the information you provide internally to inform future decisions.
Mandatory external reporting
We are obligated to provide Employment and Social Development Canada (ESDC) with external reporting statistics. This is done anonymously to ensure confidentiality of your information.
We would obtain consent from you again if we intend to use your Personal Information collected for any other reasons besides those listed above.
4. How we disclose your Personal Information
Iron & Earth does not disclose any personally identifiable information we collect from you. We value the privacy of our users, therefore do not share or sell your information to advertisers or third parties.
Compliance with laws
Canada Anti-Spam Legislation (CASL)
Iron & Earth complies with CASL and we are committed to making sure you only get the email communications that you want from us. You may stop receiving email at any time by unsubscribing. Alternatively, you can call 778.771.0852 or email [email protected].
Iron & Earth does not send any Commercial Electronic Messages as defined by CASL, but we take all steps to ensure that we have your consent to send you electronic communications such as emails and text messages.
For the purposes of this policy we define Commercial Electronic Messages (CEM) to be electronic messages that have as one of their purposes an encouragement to participate in a commercial activity, including messages that include:
- (a) offers to purchase, sell, barter or lease a product, goods, a service, or land;
- (b) offers to provide a business, investment or gaming opportunity;
- (c) advertises or promotes anything referred to in paragraph (a) or (b); or
- (d) promotes a person, including the public image of a person, as being a person who does anything referred to in any of paragraphs (a) to (c), or who intends to do so.*
Since Iron & Earth does not send CEMs we are exempt from the sections of CASL [paragraph 6(1)(a)] that require implied or express consent to be obtained from recipients of Commercial Electronic Messages.
However, because we are committed to protecting your privacy and avoiding unwanted email and text messages we have the following policy in place to provide additional clarity to electronic message subscribers. All web forms on Iron & Earth’s websites, social media presences as well as printed materials contain express consent statements about the nature of communications a subscriber will expect to receive by entering their email address into one of our forms or websites and how they can terminate their subscription.
5. How to access and update your Personal Information
We make every reasonable effort to ensure that your Personal Information is accurate and complete. When you sign up on the Iron & Earth website, an Iron & Earth user account is created for you. Your personal profile is always accessible in your Iron & Earth account. You can login at any time to view and update your Personal Information. If you experience any difficulty in doing so, please contact us at [email protected].
6. Deleting your Personal Information and unsubscribing from newsletters
We use appropriate security measures when destroying Personal Information by permanently deleting your electronic records from our database.
You have the option to permanently delete your Iron and Earth account at any time, this also wipes all of your personal information from our database. In order to do this, please log into your Iron & Earth account and select the “delete account” button. You can also opt-out from our Iron & Earth newsletters at any time by updating your subscription preferences within your Iron & Earth user account.
7. How we safeguard your Personal Information
We protect Personal Information in a manner appropriate for the sensitivity of the information. We make every reasonable effort to prevent any loss, misuse, unauthorized access, disclosure or modification of your Personal Information. We encrypt all data in-transit, and encrypt all personally identifiable information in our database. For example, names and emails are fully encrypted in the database, as are passwords. It is important that all users are aware that they store Personal Information at their own risk.
We retain your Personal Information only as long as it is needed to fulfill the purposes for which it was collected or for legal or business reasons.
8. Changes to this Policy
9. Contact us
We take your privacy very seriously. If you have any questions or concerns about this policy or your Personal Information, you can reach us by sending an email to [email protected].