Campaigns - Iron & Earth


Our campaigns support our membership to form worker-led policy solutions on timely issues related to our mission. We then use these membership driven solutions to advocate for the policy changes needed to ensure our members and industry can thrive during the complex transition. These campaigns, including our Workers’ Climate Plan campaign in 2016 (download the report here), have helped our organization to generate hundreds of media stories, including international coverage.

Interview on BNN Commodities 

Cover story in Canadian Mining & Energy Magazine

How we intend to scale our campaigns

We will continue to run campaigns that reshape public perspectives, media narratives, and energy policy. As we grow, these campaigns will continue at a national level and increasingly at a regional level as we build the capacity of our chapters. We will also eventually create international campaigns, connecting workers around the globe as a compelling voice for a prosperous transition. 

The Prosperous Transition Campaign

The Prosperous Transition Campaign is focused on advancing a blueprint (The Prosperous Transition Plan) for a global energy transformation, powered by the vision and voices of fossil fuel industry workers' calling for change. This campaign is working to amplify positive and empowering new narratives of hope by listening to the constituencies that need to be heard the most during the recovery period ahead. By doing so, we are helping to catalyze a significant increase in public support for climate justice and the required action to accelerate the implementation of deep-reaching climate change solutions needed to build a just low carbon economy. 

The Prosperous Transition Plan proposes four broad-reaching national initiatives that could transform our workforce, businesses, infrastructure and environment to meet the demands of this moment and the future net-zero economy. 

Prosperous Transition Plan action page image at
Prosperous Transition Plan action page image at


Transformation area

Policy Recommendation

1 - Workforce

A National Upskilling Initiative to rapidly upskill fossil fuel industry and Indigenous workers for careers in the net-zero economy.

2 - Businesses

A National Repositioning Initiative to retool manufacturing capacities  and pivot business services to support net-zero industries. 

3 - Infrastructure

A National Retrofit & Repurpose Initiative to reduce carbon intensity of long term infrastructure and repurpose old infrastructure for new uses.

4 - Environment

A National Nature-Based Solutions Initiative to support and strengthen the earth’s ecosystems, carbon sinks and natural technologies.










This campaign seeks to build and channel the power of our constituency through four phases:

  1. Rapid response: Rapidly generate and demonstrate worker support for a set of prosperous transition principles and green stimulus initiatives
  2. Listen: Gather more information about fossil fuel sector workers’ vision for a Prosperous Transition
  3. Amplify: Broadcast worker supported priorities and perspectives into the public and political spheres
  4. Influence: Organize to win workers’ policy priorities for a prosperous transition